Choosing Anchor Text Post Penguin and Panda


Link diversity is what you need to obtain. When choosing anchor text for your backlink campaigns you really want to mix it up these days. Using the same keywords over and over to link to your site is the quickest way to get a Google penalty. Having some “natural” backlinks is important. When other people link to your site do they usually use your main keyword, or do they use buy now, click here, more info, this site, something of that nature. Google can tell if you have a unnatural backlink pattern if you are using the same keywords over and over. Below is a list of some examples of anchor text you could use:

click here
read more
click this
this post
right here
I was reading this
learn more here
a fantastic read
over here
read what he said
learn more
dig this
I thought about this
this hyperlink
over at this website
great post to read
my latest blog post
do you agree
watch this video
top article
she said
he has a good point
listen to this podcast
look what I found
he said
check this out

Another good trick is to use your domain name as anchor text if it has the keywords in, and variations. With and without www, with and without http.

For example:

Lastly you should visit the Google External keyword tool and check your main keywords, choose some less popular words for anchor. The longtail keywords as we refer to them. Don’t pick words that have very little to no popularity. Find some with medium or low competition that do receive traffic, that’s a good place to start.

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    • Chunki Pandey
    • February 28, 2013

    I generally use small keyword phrase as the backlink of the anchor text.

    • Brian_Caldorin
    • December 25, 2012

    Thanks for nice sharing this beneficial information. I appreciate Tim Catron
    as well as adblaze research team for spending valuable time on compiling a huge list of anchor texts, which will help webmasters to have more choice of anchor
    texts while doing link building. Varied use of these anchor texts will
    make back link profile look like natural.Thanks again.

    • Ernest Sliter
    • December 21, 2012

    I agree totally with this article, making sure you have a diverse link profile is essential to success.

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