Google authorship has done a lot to help publishers who produce quality content. There are many advantages that you get as a Google author over regular publishers. One noticeable feature is being able to get your picture placed next to your search engine listing. This is called the Google Authorship markup, and it gives you […]

Designing and using local search methods is the latest marketing strategy being touted as the main way for any company to gain more regional business. Since digital mobile devices have become customary, search developers and marketers have been focusing upon how to leverage this very lucrative potential to elevate web traffic from the target audience. […]

With the global reach of the Internet, many people overlook the effectiveness of local marketing. There are customers near you that want to buy your products and use your services. Deliver just what they need by making your business easy to find on Google Plus for business. With innovative and intuitive features that promote your […]

It used to be that any link pointing to a website benefited its overall rankings on Google and other search engines. In fact, it was Google that introduced the system back in 1998, making it one of the most important factors in its search algorithm’s decision process when assessing a page. Recognizing that, webmasters spent […]

Link diversity is what you need to obtain. When choosing anchor text for your backlink campaigns you really want to mix it up these days. Using the same keywords over and over to link to your site is the quickest way to get a Google penalty. Having some “natural” backlinks is important. When other people […]

The Google Plus One button is popping up all over and people are starting to take notice. The market place is slowly shifting from the physical arena to the electronic market place which is the internet. For anyone to know you exist on internet, you must be found, and the only way to do this […]

The Google Panda update has many online marketers scrambling. A lot of webmasters have seen a significant drop in their search rankings since these changes took effect. What is the Google Panda update? It’s the name of Google’s latest algorithm change. It first came out on February 24. At the time over 10% of the […]